The Present Situations Essay Example | Topics and Well Written Essays - 1250 words

The Present Situations - Essay Example In the ethics of alternatives, there are three theoretical alternatives according to which the existing situation can be resolved. The first one is Utilitarianism in which the main emphasis is on the greatest good for the greatest number. According to this approach, if an act proves to be beneficial for more people than those who are not benefitting from it then that act is moral. In the present situation, it is to be decided that which of the decided alternative promotes the greatest good for the greatest number of the stakeholders. In order to decide which of the alternative provides the greatest good for the greatest number of people, the amount of benefit has to be measured. The benefit would be measured for all the alternatives and then the alternative which maximizes the ratio of benefit to harm to the various stakeholders by the decision would be selected to resolve the problem. If Steffan proceeds with the present situation then there is a great benefit for both Neerson and J ames Monroe. While the respondents and Lauren would be hurt. Furthermore, the amount of worth and value to be placed on covering the cost for future community services at the expense of the ethics of market research also needs to be investigated. Another factor that needs to be analyzed is that which of the alternative will allow the company to maintain its reputation as an ethical marketing research firm. Furthermore, the utility in endangering the personal information of the respondents for future benefit has to be kept in mind.